Olympics Delay Deals Setback to Samsung’s Plans to Win Over Japan Market

For Samsung Electronics, the 2020 Tokyo Olympics were going to be its springboard to attain a long-held goal – making significant inroads into Japan’s lucrative smartphone market where Apple dominates. But after the Games were postponed to 2021 due to the coronavirus pandemic, the long-time sponsor’s marketing plans – centred on its new Galaxy S20 smartphone … Read more Olympics Delay Deals Setback to Samsung’s Plans to Win Over Japan Market