It’s Official! Nintendo Announces LEGO Luigi And Pre-Orders Are Open Now

Surprise! Nintendo has officially announced that LEGO Luigi will be hitting stores later this year. We already had an idea that this was coming thanks to a leak on Amazon yesterday (as well as that creepy LEGO Mario firmware update, of course) but here’s the official announcement from Nintendo itself: “It’s LEGO Luigi time! He’s … Read more

LEGO Utilises The Dark Arts Of Viral Marketing As Mario Calls For Luigi

© Nintendo / LEGO As someone who once just had a lot of LEGO bricks in an empty tin, this author is surprised to hear that LEGO now has firmware updates. And the updates are being used to generate viral marketing through social media. We’re through the looking glass here people. In any case, it … Read more